Jihad Houwayek

Director – Customer Interactions Transformation


Jihad is a senior marketing professional with more than 17 years of experience across all GCC Markets, spanning over multiple industries including luxury retail, apparels, FMCG, real estate and more, where he managed regional and international brands such as Damas, Cole Haan, McDonald’s, Yves Rocher, Graff Diamonds, Fabergé, Mouawad Jewellery, amongst others. Houwayek possesses an extensive experience in all aspects of customer interactions that allows him to develop transformative strategies to optimise on customer outreach, create brand equity, increase advocacy and most importantly create the necessary pipeline for positive market growth and healthy bottom-line.

In a recent role, Jihad was leading the marketing function at Damas Jewellery, the region’s largest jewellery brand with over 300 stores along more than 20 international brands represented by Damas in the region. During this tenure, he was assigned at transforming Damas brand from a leading jewellery brand in the region to a leading international brand from the region. Houwayek was earlier the group marketing lead for Mouawad Jewellery, being part of the leadership team responsible for the transformation of the business from a Multi-Brand model to a Mono-Brand one. In addition, Jihad lead multiple client’s portfolio in his capacity within two of the leading regional advertising groups Promoseven and TBWA, where he handled a diversified portfolio of brands.

Jihad was a panelist at the Arab Luxury World Conference in 2017. He was also a Jury Member at the Festival of Media MENA Awards in 2017 as well as thrice a Jury Member at the prestigious MENA Effie Awards in 2016, 2017 and 2019.

As professional motorcycle trainer, Jihad is also the Road Captain and Road Marshal of Dubai’s Largest Motorcycle Club HAWKS. He has been before the Safety Officer of HOGs Jeddah Chapter.


Jihad is a director at LINK advisory where he handles Customer Interactions Transformation for multiple clients. In addition, he is responsible for designing brands’ journeys and customer experience across various mediums in the marketing realm.


Jihad holds a BA in business management and marketing from the Lebanese University and is a certified digital marketing professional by the Digital Marketing Institute with a distinction level.