Strategic Journey

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  • DISCOVERY

    Market analysis
    Industry analysis
    Brand audit
    Peer review
    Strategic analysis
    Customer analysis
    Commercial diagnostics

  • DEFINE

    Positioning
    Business strategy
    Brand architecture
    Brand strategy
    Portfolio model
    Product categorization

  • CREATE

    Optimization strategy
    Brand usage
    Visual language
    Brand identity
    Key messages

  • EXPERIENCE DESIGN

    Customer experience
    Digital strategy
    SOPs blue print
    Product definition
    Spatial design intent
    Website strategy
    Website architecture

  • BUSINESS PLAN

    Strategy & Positioning
    Benchmarking
    Market valuation
    Market landscape
    Organization structure
    Performance analysis
    Success measurement
    5-year financial plan

  • MANUALS

    Branding guidelines
    Management models
    HMAs
    Brand SOPs
    Fee structure
    Operational SOPs

  • ENGAGE

    BOD sessions
    Exec Committee roll out
    Brand champions
    Leadership training
    Project management
    Planning and Activation
    Operation and Sales
    Marketing