PROJECT
Italian Hospitality Collection was a portfolio of disconnected hospitality products acquired by an Italian investment fund. The project scope was to align the portfolio and all employees around a centralized philosophy and develop creative assets to support a rebrand. It was stressed that the solution be future proof, thereby allowing for new product acquisition as and when the fund deemed appropriate

OUTCOMES
Peer analysis, market analysis, strategy work sessions, portfolio strategy, brand architecture, vision, mission and philosophy, brandmark, visual language, brand implementation at property level, brand guidelines, brand engagement tools and board-level advisory