“2Y3X® Programme to launch in the MENA region”

November 9, 2020

2Y3X® Programme to launch in the Middle East and North Africa

2Y3X®, the growth acceleration programme with a five-year track record of doubling participating companies’ revenue, is launching in the Middle East and North Africa.

United Kingdom-based 2Y3X has signed a master licensing agreement with LINK Advisory, the Dubai-based management consultancy, to deliver the 2Y3X® Programme throughout the Middle East and North Africa (MENA region). The programme launches with two tiers, one for rapid rebound planning and execution over ninety days, and the other is a two-year programme designed to scale participating companies rapidly.

2Y3X co-founder Felix Velarde said, “The team headed by Georges Chakar and Jihad Al Houwayek is highly regarded in the region and shares both our values and our vision. 2Y3X’s mission is to give business leaders the tools and processes to break through the business plateau and rapidly scale their companies. With the programme now available in the MENA region, we can now help more business owners achieve their ambitions.”

Founder and CEO of LINK Advisory, Georges Chakar, said, “It is an honour to partner with Felix Velarde and Frank Kelcz on this exciting venture. As the master licensee for the 2Y3X programme in the MENA region; our mandate is to work with leaders and organisations, to not only assist them in rebounding from the current economic turmoil caused by the pandemic but also to help them create agile and resilient teams with a positive outlook to make sustainable progress. “

“We are delighted to be able to provide the programme to companies in the region at these critical times, to give them the tools to drive growth and acceleration so they can benefit from emerging opportunities.” Added Chakar.

The 2Y3X® Programme is a two-year programme for companies that have reached a plateau but who lack the processes and frameworks to be able to expand. The entry-level 2Y3X QuickMap® programme is a 90-day version for companies that need strategic planning for a fast rebound. The company also operates a pro bono service for companies that are in need, with a particular focus on minority and women-owned businesses.

LINK Advisory is a consulting firm implementing business transformation strategies in growth markets. It covers various industry sectors, including hospitality, tourism, retail, telecoms, and government entities, and has worked with some of the region’s biggest brands.

2Y3X was started by Felix Velarde, who founded one of the world’s first web design companies in 1994 and went on to lead six pioneering agencies and a marketing services group, and Frank Kelcz, who spearheaded Ziff-Davis’s international expansion before joining the venture capital world.

For more information, visit 2Y3X.com or Linkadvisory.com


About 2Y3X

2Y3X was founded by Felix Velarde and Frank Kelcz.

Felix Velarde founded one of the world’s first web agencies, Hyperinteractive, in 1994, then Head New Media, which became the digital arm of Lowe, and Underwired which was sold in 2015. He was also CEO of The Conversation Group until 2015.

Frank Kelcz headed up the international expansion of Ziff-Davis and later became a VC with SEB Capital, Pitango and the UK-based accelerator Collider.

2Y3X has more than a dozen industry-leading consultants in the UK. They include:

  • Former BBC and Amnesty head of digital Eva Appelbaum
  • Former ITN, Sky and ActionAid head of digital Owen Valentine Pringle
  • Former SKF EMEA director Ali Karademir
  • Former Saatchi & Saatchi head of digital and creator of Adidas’s mi-tech business, Mo Lishomwa

More information: 2Y3X.com or contact felix@2y3x.com

2Y3X and QuickMap are registered trademarks


About LINK Advisory

People Driven Transformation

LINK Advisory is a Dubai based people-centric consulting firm established in 2015 by founder Georges Chakar and Co-founder Jihad Al Houwayek.

LINK commands an integrated consultative approach that brings relevance and commercial sustainability, by harnessing the power of people and customer, through applying its unique proprietary model, the TRANSFORMATION INTERSECT®, to help organizations create sustainable growth.

LINK is the Master Licensee of 2Y3X® in the MENA region, a leading growth acceleration programme founded by Felix Velarde and Frank Kelcz and designed for business owners determined to break through a plateau and scale powerfully.

In 2019, LINK launched its Start-Up Aid programme, a coaching platform designed specially to empower young entrepreneurs through a collaborative approach and to develop and train young leaders in their journey to create a business model that can be monetized.

More information: Linkadvisory.com or contact georges.chakar@localhost


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