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DISCOVERY
Market analysis
Industry analysis
Brand audit
Peer review
Strategic analysis
Customer analysis
Commercial diagnostics -
DEFINE
Positioning
Business strategy
Brand architecture
Brand strategy
Portfolio model
Product categorization -
CREATE
Optimization strategy
Brand usage
Visual language
Brand identity
Key messages -
EXPERIENCE DESIGN
Customer experience
Digital strategy
SOPs blue print
Product definition
Spatial design intent
Website strategy
Website architecture -
BUSINESS PLAN
Strategy & Positioning
Benchmarking
Market valuation
Market landscape
Organization structure
Performance analysis
Success measurement
5-year financial plan -
MANUALS
Branding guidelines
Management models
HMAs
Brand SOPs
Fee structure
Operational SOPs -
ENGAGE
BOD sessions
Exec Committee roll out
Brand champions
Leadership training
Project management
Planning and Activation
Operation and Sales
Marketing